Treasured Locks Best sellers, deals, coupon code & our review

About Treasured Locks

Treasured Locks is an online beauty boutique for African American and biracial hair, skin, and body care. According to its about page, Tywana Smith and her husband Brian started the business in 2002 after struggling to find quality products for Tywana and her daughters, who had to buy directly from manufacturers. It is still described as family-owned and -operated, and it lists a business address in West Chester, Ohio, with a phone line.

What the catalog looks like

We could not browse the product catalog with our research tools when we checked, so we can't quote specific products or prices. The about page says the store carries more than 200 products from over 20 brands, including three in-house brands available only there: Treasured Locks, HumiNature, and Ajuven. The site title also mentions supplements alongside hair products. If you're considering a supplement, read the label carefully and check with your doctor first, especially if you take medication.

The store's pitch is that drugstores and chain beauty stores often don't stock the right products for textured hair, or their staff can't help you choose. Treasured Locks positions itself as the opposite: a smaller, curated selection with people who know African American hair care.

What makes it different

The standout is personalized advice. The about page says a representative will help you find the right products if you can't find what you need. The contact page lists a phone number (513.759.2206) answered 8 AM to 5 PM Eastern on weekdays, and it says they return every call. For shoppers who have tried a dozen products without luck, talking to someone is more useful than reading reviews. The in-house brands are also a reason to visit, since you can't buy them elsewhere.

Returns

The return policy is described as no hassle. Unopened products can be returned for any reason within 14 days of delivery for full credit. Opened items can also be returned, but only one opened package per product, so you can try something once and send it back if it doesn't work. You pay return shipping unless the item was defective or the order was filled incorrectly, and express or international shipping costs aren't refunded. You can choose a refund, store credit, or exchange, and returns are processed within 2 business days of arrival. The store may sometimes refund without requiring the item back, at its discretion.

You start a return from your account's order list, or through the contact form, live chat, or phone if you checked out as a guest. We did not find a published shipping policy in the pages we reviewed, so ask about delivery times and costs before ordering.

Bottom line

A long-running, family-run store with reachable people and a fair approach to opened returns. The short 14-day window and the missing shipping details are the main things to confirm up front.

What stands out

• Personal advice. Representatives help you pick products, by phone, email, or live chat.
• Opened-item returns. One opened package per product can be returned within 14 days.
• Exclusive in-house brands. Treasured Locks, HumiNature, and Ajuven are sold only here.
• Long track record. The about page says the family started the store in 2002.