True Beauty Lashes Best sellers, deals, coupon code & our review

About True Beauty Lashes

True Beauty Lashes sells false eyelashes made from a faux mink material. The site describes its lashes as PETA-approved and cruelty-free, and offers both standard strip lashes and magnetic styles. There's also a Lash Style Finder on the site that suggests styles based on your answers.

The catalog and prices

This is a focused, inexpensive store: 82 products priced from $5 to $24, with a median of $16. The two main groups are lash styles (32 listings) and lash-and-glue bundles (17), plus a few tools, eyeliners, a lash adhesive, and gift cards. At the time of our research, 23 items were on sale.

Most individual strip lash styles are $16. The style names are inspirational (Gold Standard, Class Act, Spoken For), so the useful part of each listing is the shape description. For example:

• Pure Intentions uses short, light fibers for a natural, awake look.
• Hold That Thought and Worth the Wait are half lashes that add volume to the outer corners only.
• High Definition is extra-long and layered for a dramatic look.
• Spoken For has long, feathery fibers and is pitched for weddings.

Magnetic options cost slightly more; the Sexy Classy Lash Style (Magnetic) is $18. The lash-and-glue bundles are the best deal on the site at $24 against a $32 compare-at price, pairing a lash style with the brand's aloe-infused lash adhesive, which it markets as no-mess and no-tears.

How it compares

At $16 a pair, True Beauty sits between drugstore lashes and premium salon-brand strips. The draw is the faux mink material, the cruelty-free positioning, and a wide range of lengths and densities. Because lashes are personal-use items, check the length and fullness description against your eye shape before you buy; half lashes are the easiest starting point if you're new to strips.

Shipping and returns

According to the shipping policy, US orders of $35 or more ship free, standard ground shipping is $5.95 otherwise, and next-day and express options are available. Orders are processed in 1 to 3 business days, and USPS delivery typically takes 3 to 5 business days after shipment. The store doesn't ship outside the US.

The return policy is strict, as is common for lashes. Returns are accepted within 14 days of delivery, only if the item is unopened with its safety seal intact. Refunds go back to your original payment method or as store credit, original shipping isn't refunded, and every return is charged $5.95 for shipping and restocking.

The brand lists True Beauty Lashes, Inc. with a corporate headquarters in Irvine, California, and you can reach support by email at hello@truebeautycorporate.com or live chat. We didn't find independent traffic data for the store.

What stands out

• Low, simple pricing. Most lash styles are $16, with a catalog median of $16.
• Bundles at 25% off. Lash plus aloe-infused adhesive for $24 against $32.
• Cruelty-free faux mink. The site describes its lashes as PETA-approved.
• Coupon code available. Use code eyes at checkout.

Our favorite True Beauty Lashes products

• Heart of Gold Lash & Glue Bundle: A lash style plus the brand's aloe-infused adhesive for $24 against a $32 compare-at price.
• Sexy Classy Lash Style (Magnetic): A medium-length magnetic style for $18, for anyone who'd rather skip lash glue.
• Pure Intentions Lash Style: Short, light fibers add gentle lift for an everyday, awake look at $16.
• Hold That Thought Half Lash Style: A $16 half lash that adds drama to the outer corners only, which is easier to apply than a full strip.
• High Definition Lash Style: An extra-long, layered style with lightweight volume for a dramatic look at $16.
• Spoken For Lash Style: Long fibers and feathery fullness for a soft, romantic look, pitched by the brand for weddings, at $16.