Black Friday 2026 Price Tracker: Are the Deals Real?
Every day we record the price of 68,153 in-stock products from 133 online stores. This page shows how many are marked down, how deep the markdowns are, and whether stores raise prices ahead of Black Friday. Original data, updated daily.
Updated October 11, 2026 · tracking since October 11, 2026 · 47 days to Black Friday (November 27, 2026)
- Products tracked
- 68,153
- Marked down today
- 16%
- Average markdown
- 30%
- 30%+ off
- 4,825
Share of items marked down, day by day
Tracking started October 11, 2026; this chart fills in one point per day through Black Friday.
Price increases vs cuts
We log every price change our sync sees. From tomorrow this section shows how many prices stores raised versus cut, so you can see whether "Black Friday" prices were inflated first.
The "permanent sale" effect
6 of the 133 stores show a compare-at price on at least 90% of their in-stock items, every day. Those 2,146 items make up 19.7% of all markdowns we count. When nearly everything in a store is "on sale" all the time, the sale price is effectively the regular price, so a Black Friday markdown from that store only means something if it goes deeper than usual.
By category
| Category | Products | Marked down | Avg markdown | 30%+ off |
|---|---|---|---|---|
| Fashion & Accessories | 24,275 | 12.1% | 32% | 1,624 |
| Toys, Hobbies & Gaming | 9,525 | 8.3% | 30% | 340 |
| Home & Garden | 8,333 | 8.2% | 31% | 357 |
| Automotive | 5,977 | 11.9% | 26% | 223 |
| Beauty & Personal Care | 4,916 | 28.4% | 32% | 607 |
| Tools, Makers & DIY | 4,170 | 20.5% | 29% | 347 |
| Tech & Electronics | 3,402 | 12.2% | 24% | 133 |
| Health & Wellness | 2,821 | 27.2% | 37% | 375 |
| Outdoor & Sports | 2,337 | 42.5% | 46% | 790 |
| Food & Drink | 1,419 | 87.2% | 11% | 16 |
| Gifts & Lifestyle | 619 | 2.9% | 24% | 5 |
| Pets | 359 | 29.2% | 16% | 8 |
How we collect this data
Our sync reads each store's public product catalog throughout the day: current price, the store's own "compare at" price, and stock. Every time a price changes we log it, and once a day we take a snapshot. An item counts as marked down when its compare-at price is at least 5% above the current price; we only count in-stock items priced between $1 and $50,000. Stores set their own compare-at prices, so a markdown is the store's claim, not proof of a historic low, which is exactly why we also count price increases. Figures cover the 133 stores Scouted Brands researches, not the whole market.
You're welcome to cite these numbers with a link to this page. Questions: contact us.